Choosing the correct platform (CMS) for your eCommerce site is one of the first and most important steps for any online business.
Making the wrong decision at this stage can lead to difficulties and problems further down the road, so it’s definitely worthwhile taking the time to do some research before you make a decision!
In this article, we’ll talk about one of the biggest and fast-growing platforms out there - Shopify.
You’ve probably already heard of Shopify. And that’s not surprising. The brand has affirmed itself as the most reliable and cost-effective ecommerce platform. And it’s equipped to host everything from small start-ups right through to enterprise businesses, including BBC USA Shop, GYMShark, KKW Beauty, and Kylie Cosmetics to name just a few.
So what makes Shopify different? Flexibility and reliability! These vital qualities allow Shopify businesses to scale up easily, with contained costs compared to other CMS, and with a platform that is constantly updating and improving over time.
Shopify is an easy to use, close source e-commerce platform - you can simply choose the monthly plan that suits your business needs, and sell and ship your products all over the world.
The statistics speak for themselves - in 2020, 457 million people bought from a Shopify store!
That's why is it the best e-commerce platform?
So, why is Shopify the best e-commerce platform if you’re looking to scale your brand to $1million per year? Here are the key reasons:
1. Easy to Use
The user-friendly backend of Shopify makes it one of the easiest platforms to operate, meaning store owners can get to grips with the system in a matter of days, and keep their store running smoothly.
If you’ve previously used other platforms, such as Magento or WordPress, you may know how complex they can get for store owners. Shopify uses a cleaner approach, making it far easier to learn and use.
2. Quick and cost-effective to build
A professional looking Shopify store can be created in a matter of weeks and with a contained cost. We love this about Shopify because it leaves new shops with more budget to dedicate to their marketing and growing.
Check out Shopify website builder service for more info.
3. Limitless performance & rock-solid security
All Shopify plans come with unlimited bandwidth and your E-commerce will be hosted and run by Shopify Servers.
This approach helps to optimise the security and stability of your site. You can also rest assured that you’ll be protected against two core issues that affect other platforms:
- Hacking: Shopify has a full team dedicated to protecting its stores against hacking
- Instability: There is no need for backups. Shopify stores are also extremely stable meaning that site updates rarely cause an issue, if ever.
4. Shopify Experts & Shopify Forum
If you need help with any aspect of your Shopify store, you won’t have to look far. There are a large number of Shopify Experts specialising in different areas of setting up, running, and maintaining Shopify stores. At MMShopyDevs, for example, they specialise in Shopify Store creation and Shopify Custom Development.
The high availability of experts means that, if ever you need help or support, you’re sure to find someone who can help, and at the right price.
In addition to this, there is also lots of useful information available via your Shopify documentation and the Shopify Forum.
5. Powerful Marketing and SEO
Shopify is built with the specific needs of eCommerce businesses in mind. As a result, it comes with loads of useful features built-in - think email notifications, automatic abandoned cart notifications, analytics and SEO tools, and more!
You can take this one step further using apps such as Klaviyo. These apps provide further tools and insights. They are, however, a bit more complex to set up, so we’d always recommend consulting a Klaviyo expert if you want to take full advantage of the many functions they provide.
6. Customer Service
Shopify has a great customer support team. They’re quick to answer and always willing to help.
You can also take advantage of their educational platform, where you’ll find all kinds of tutorials covering topics such as basic how to use guides, marketing strategies, analytics, and lots of other useful information to help you grow your business.
7. 1k+ themes & 2.0 themes version are rolling in
Shopify has thousands of themes to choose from when you’re building your Shopify store. There is a large variety of designs and functionalities available, with both free and paid options, so there’s sure to be one that meets your unique needs. You can find all the available themes via the Envato Market or Shopify platform.
In June 2021, Shopify launched 2.0 updates. One of the key changes in the update was the addition of “section everywhere” to Shopify 2.0 themes. This update means you can build sections on every type of page, not just on the homepage as previous versions had allowed.
This was the last addition needed to make Shopify as customisable as platforms such as WordPress, for example.
Check out this latest article with all the details regarding Shopify 2.0.
Every template offers a range of customization options in its settings, so there’s no need for any coding skills. But if you want to modify your theme further by adding advanced functions or unique designs, a Shopify Expert will be able to modify the theme code for you, adding anything you need.
8. Taking payments and multi-currency
With a Shopify store, you can offer many different payment options, without needing to add third-party programs to direct transactions to your bank. This eCommerce platform is compatible with all popular payment options, including credit card, debit card, Paypal, Amazon Pay, and Bitcoin, among others.
Shopify also provides a native multi-currency system to allow your store to accept payment in almost any currency from around the world.
9. 4.5k+ Apps available
The Shopify app store offers thousands of apps to enhance the functionality and usability of your store.
These apps can perform multiple functions, from changing your store’s appearance through to adding advanced functionality and logic. You can install apps to integrate anything from your social media channels and reviews, through to size charts on the product pages, and promotions.
10. Scaling up has never been so easy
If you get your store set up properly from the beginning, scaling up will be only a matter of constantly updating your store and implementing improvements day-by-day. This is why we recommend getting your store set up by an expert!
The scale-up process usually leads to a full rebrand and redesign and, at this stage you will see a huge impact on your conversion. In Shopify, this step can be done safely offline. So you’ll be able to run your business as normal throughout the duration of the development, without the risk of data loss or the stress of a platform migration.
In conclusion, you’ve probably gathered from the article that we absolutely love Shopify! But it’s important to note that nothing is perfect and the right ecommerce platform for you will depend on factors unique to your business.
With this in mind, we suggest carrying out plenty of research and making sure you’re aware of all the various eCommerce platforms out there. Then, get in touch with an expert to ensure you’re aware of all the hidden details that only an expert can know!